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~isPartOf:"Journal of Advertising Research"
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CALDER, BOBBY J.
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MALTHOUSE, EDWARD C.
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Journal of Advertising Research
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of Service Management
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Journal of advertising
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing management : MM
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Journal of service research : JSR
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Bridging the gap between advertising academia and practice
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Journal of media business studies
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
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Breaking new ground in theory and practice
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Business horizons
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Challenges in an age of dis-engagement
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Customer engagement : contemporary issues and challenges
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Customer engagement marketing
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Cutting edge international research
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Electronic word of mouth as a promotional technique : new insights from social media
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Handbook of research on customer engagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
JMM : the international journal on media management
1
Journal of Consumer Marketing
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing analytics : JMA
1
Journal of retailing
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Journal of retailing and consumer services
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Journal of the Operational Research Society
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Kellogg on advertising & media : the Kellogg School of Management
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Legends in marketing
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MIT sloan management review
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Media and convergence management
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Media brands and branding
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Medien im Marketing : Optionen der Unternehmenskommunikation
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Policy and marketing strategies for digital media
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Managing Media and Advertising Change with Integrated Marketing
CALDER, BOBBY J.
;
MALTHOUSE, EDWARD C.
- In:
Journal of Advertising Research
45
(
2005
)
04
,
pp. 356-361
Persistent link: https://www.econbiz.de/10005624808
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