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Journal of Advertising Research
Journal of business research : JBR
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Field guide to case study research in business-to-business marketing and purchasing
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Industrial marketing management : the international journal for industrial and high-tech firms
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How Businesses Buy Advertising Agency Services: A Way to Segment Advertising Agencies' Markets?
NA, WOONBONG
;
MARSHALL, ROGER
;
SON, YOUNGSEOK
- In:
Journal of Advertising Research
43
(
2003
)
01
,
pp. 86-95
Persistent link: https://www.econbiz.de/10005425142
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