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An exploration of managerial views on positioning services in Ghana
Coffie, Stanley - In: Journal of African business 17 (2016) 3, pp. 360-376
Persistent link: https://www.econbiz.de/10011559337
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A comparative study of the U.S. and Ghana college students' perceptions of advertising-in-general and impact on purchase intentions
Blankson, Charles; Nukpezah, Julius A.; Opoku, Robert A. - In: Journal of African business 26 (2025) 1, pp. 65-87
Persistent link: https://www.econbiz.de/10015189480
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The development of a scale measuring consumers' selection of retail banks in Ghana
Blankson, Charles; Mbah, Chris H. N.; Owusu-Frempong, … - In: Journal of African business 10 (2009) 2, pp. 182-202
Persistent link: https://www.econbiz.de/10003912523
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An investigation of Ghana's tourism positioning
Blankson, Charles; Owusu-Frempong, Yaw; Mbah, Chris H. N. - In: Journal of African business 5 (2004) 2, pp. 113-136
Persistent link: https://www.econbiz.de/10003545039
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The relationship between CSR and CBBE in sub-Saharan Africa : the moderating role of customer perceived value
Kodua, Prince; Blankson, Charles; Panda, Swati; Nguyen, Thuy - In: Journal of African business 23 (2022) 4, pp. 1088-1108
Persistent link: https://www.econbiz.de/10013417108