about consumers' WTP and to identify potential marketing strategies for the introduction of the disease-resistant tree. On …, and income had significant effects on the WTP. Marketing implications include the need to provide information at the point …

discussion of the marketing and joint planning implications for agritourism providers, the tourism industry, and Colorado …

to the effect of participation in marketing and supply cooperatives on the success of small farms. Using modified net … participation in marketing and supply cooperatives is positively correlated with success. Further, analysis findings indicate farm …

Although marketing principles and strategies are taught in all major agribusiness management programs in the country … reinforcing marketing principles learned at CSU, the project taught students the importance of setting objectives, research design …

This study investigates the underlying reasons for a producer's choice of marketing channels for stocker cattle in the … recently used in the marketing of stocker cattle. Findings show that while the number of marketing options may have increased … in recent years, only relatively large producers can actually take advantage of these options. The marketing options for …