Ortega, David L.; Brown, Colin G.; Waldron, Scott A.; … - In: Journal of Agribusiness in Developing and Emerging Economies 4 (2014) 1, pp. 23-31
Purpose – The purpose of this paper is to explore Chinese food safety issues by analysing select incidents within he Chinese agricultural marketing system. Design/methodology/approach – A marketing utility framework is utilized to discuss some of the major food safety incidents in China and...
