Purpose The concept of functional foods is not new to the Malaysian people. Functional foods as traditional medicine have made tremendous contributions over the past couple of centuries. The growth in the economy, coupled with a strong desire among the Malaysian consumers to maintain a healthy...

Purpose The purpose of this paper is to examine the long-run profitability of rice milling operation in Malaysia and see how sensitive it is to changes in paddy purchases, rice recovery ratio and paddy price. Design/methodology/approach Using a purposive sampling technique and semi-structured...