This paper reports on a study examining the ranking of selected attributes of fresh pork by Asian-origin consumers in San Francisco, California. Freshness is ranked as the most important attribute, followed by the attributes of the color of meat, lowness in fat, and the whiteness of fat. The...

In this study we found that Japanese consumers value the conventional health claim “low in saturated fat†more than the relatively newer claims, such as “high in oleic acid.†In addition, consumers do not prefer oil with genetically modified ingredients or oil that is not...