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THE IMPACT OF PROMOTION AND ADVERTISING: A LATENT CLASS APPROACH

Richards, Timothy J. - In: Journal of Agricultural and Applied Economics 32 (2000) 03

class analysis technique to segment consumers based on their responsiveness to a set of marketing variables, finding that a …. By targeting marketing activities to their most responsive segments, the efficiency of commodity promotion can be …

Persistent link: https://www.econbiz.de/10005469221

Willingness to Pay for Information Programs about E-Commerce: Results from a Convenience Sample of Rural Louisiana Businesses

Watson, Susan; Nwoha, Ogbonnaya John; Kennedy, Gary A.; … - In: Journal of Agricultural and Applied Economics 37 (2005) 03

The probability of a business paying various amounts of money for an e-commerce presence ultimately depends on demographic features, experiences with e-commerce from a buyerâ€™s and sellerâ€™s perspective, technological expertise, and knowledge of e-commerce opportunities and...

Persistent link: https://www.econbiz.de/10005041395

PAYOFFS TO FARM MANAGEMENT: HOW IMPORTANT IS CROP MARKETING?

Nivens, Heather D.; Kastens, Terry L.; Dhuyvetter, Kevin C. - In: Journal of Agricultural and Applied Economics 34 (2002) 01

In production agriculture, good management is demonstrated by profits that are persistenly greater than those of similar neighboring farms. This research examined the effects of management practices on risk-adjusted profit per acre for Kansas farms over 1990-1999. The management practices were...

Persistent link: https://www.econbiz.de/10005513970

The Marketing Performance of Illinois and Kansas Wheat Farmers

Dietz, Sarah N.; Aulerich, Nicole M.; Irwin, Scott H.; … - In: Journal of Agricultural and Applied Economics 41 (2009) 01

The purpose of this paper is to analyze the marketing performance of wheat farmers in Illinois and Kansas over 1982â … marketing performance of wheat farmers in Illinois and Kansas is about equal to the market if a 24- or 20-month market benchmark … harvest benchmark is used. The sensitivity of marketing performance to the market benchmark considered is explained by the …

Persistent link: https://www.econbiz.de/10005041379

USEFULNESS OF PLACEMENT-WEIGHT DATA IN FORECASTING FED CATTLE MARKETINGS AND PRICES

Norwood, F. Bailey; Schroeder, Ted C. - In: Journal of Agricultural and Applied Economics 32 (2000) 01

regarding expected slaughter timings and improve fed cattle price forecasts and marketing strategies. Private data were …

Persistent link: https://www.econbiz.de/10005041420

Are Consumers Willing to Pay More for Biodegradable Containers Than for Plastic Ones? Evidence from Hypothetical Conjoint Analysis and Nonhypothetical Experimental Auctions

Yue, Chengyan; Hall, Charles R.; Behe, Bridget K.; … - In: Journal of Agricultural and Applied Economics 42 (2010) 04

Internet survey data than the ordered probit model. …

Persistent link: https://www.econbiz.de/10008853643

COMMODITY R&D AND PROMOTION

Richards, Timothy J.; Padilla, Luis - In: Journal of Agricultural and Applied Economics 34 (2002) 03

programs. This study investigates the potential returns to product research, development, and marketing in a dynamic commodity …

Persistent link: https://www.econbiz.de/10005513866

West Virginia Farm Direct Marketing: A County Level Analysis

Brown, Cheryl; Gandee, Jesse E.; D'Souza, Gerard E. - In: Journal of Agricultural and Applied Economics 38 (2006) 03

To understand the factors that influence farm direct marketing, a linear regression model is estimated to test the …

Persistent link: https://www.econbiz.de/10005513873

Using Experimental Auctions for Marketing Applications: A Discussion

Lusk, Jayson L. - In: Journal of Agricultural and Applied Economics 35 (2003) 02

disadvantages over other marketing research techniques. Experimental auctions create an active market environment with feedback … not properly controlled, have the potential to create serious flaws in marketing recommendations. …

Persistent link: https://www.econbiz.de/10005513956

IMPACTS OF ADVERTISING, ATTITUDES, LIFESTYLES, AND HEALTH ON THE DEMAND FOR U.S. PORK: A MICRO-LEVEL ANALYSIS

Capps Jr., Oral; Park, Jaehong - In: Journal of Agricultural and Applied Economics 34 (2002) 01

Using datat from the 1994-1996 CSFII/DHKS, we identify and assess factors affecting the decision to consume pork and conditional on consuming pork, the decision of the amount of pork intake. Branded and generic advertising of pork play a prominent role in both decisions. Beef advertising,...

Persistent link: https://www.econbiz.de/10005513965