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Richards, Timothy J.; Padilla, Luis - In: Journal of Agricultural and Applied Economics 34 (2002) 03

programs. This study investigates the potential returns to product research, development, and marketing in a dynamic commodity …

Persistent link: https://www.econbiz.de/10005513866

THE IMPACT OF PROMOTION AND ADVERTISING: A LATENT CLASS APPROACH

Richards, Timothy J. - In: Journal of Agricultural and Applied Economics 32 (2000) 03

class analysis technique to segment consumers based on their responsiveness to a set of marketing variables, finding that a …. By targeting marketing activities to their most responsive segments, the efficiency of commodity promotion can be …

Persistent link: https://www.econbiz.de/10005469221

Economic and Nutritional Implications from Changes in U.S. Agricultural Promotion Efforts

Ho, Shuay-Tsyr; Rickard, Bradley J.; Liaukonyte, Jura - In: Journal of Agricultural and Applied Economics 46 (2014) 04

Promotion programs that subsidize advertising for exported agricultural products continue to be used despite much … to support domestic advertising for fruits and vegetables. We investigate the economic and nutritional effects from …

Persistent link: https://www.econbiz.de/10010960806

PRICING STRATEGY UNDER MONOPOLY CONDITIONS: AN EXPERIMENT FOR THE CLASSROOM

Nelson, Robert G.; Beil Jr., Richard O. - In: Journal of Agricultural and Applied Economics 26 (1994) 01

This classroom experiment allows students to explore pricing strategies available to the monopolist. Students are given full information about their costs but know nothing about demand except that it is simulated by the instructor. They submit their price-asked and quantity-offered records on...

Persistent link: https://www.econbiz.de/10005514003

PAYOFFS TO FARM MANAGEMENT: HOW IMPORTANT IS CROP MARKETING?

Nivens, Heather D.; Kastens, Terry L.; Dhuyvetter, Kevin C. - In: Journal of Agricultural and Applied Economics 34 (2002) 01

In production agriculture, good management is demonstrated by profits that are persistenly greater than those of similar neighboring farms. This research examined the effects of management practices on risk-adjusted profit per acre for Kansas farms over 1990-1999. The management practices were...

Persistent link: https://www.econbiz.de/10005513970

The Marketing Performance of Illinois and Kansas Wheat Farmers

Dietz, Sarah N.; Aulerich, Nicole M.; Irwin, Scott H.; … - In: Journal of Agricultural and Applied Economics 41 (2009) 01

The purpose of this paper is to analyze the marketing performance of wheat farmers in Illinois and Kansas over 1982â … marketing performance of wheat farmers in Illinois and Kansas is about equal to the market if a 24- or 20-month market benchmark … harvest benchmark is used. The sensitivity of marketing performance to the market benchmark considered is explained by the …

Persistent link: https://www.econbiz.de/10005041379

USEFULNESS OF PLACEMENT-WEIGHT DATA IN FORECASTING FED CATTLE MARKETINGS AND PRICES

Norwood, F. Bailey; Schroeder, Ted C. - In: Journal of Agricultural and Applied Economics 32 (2000) 01

regarding expected slaughter timings and improve fed cattle price forecasts and marketing strategies. Private data were …

Persistent link: https://www.econbiz.de/10005041420

Are Consumers Willing to Pay More for Biodegradable Containers Than for Plastic Ones? Evidence from Hypothetical Conjoint Analysis and Nonhypothetical Experimental Auctions

Yue, Chengyan; Hall, Charles R.; Behe, Bridget K.; … - In: Journal of Agricultural and Applied Economics 42 (2010) 04

This study used and compared hypothetical conjoint analysis and nonhypothetical experimental auctions to elicit floral customersâ€™ willingness to pay for biodegradable plant containers. The results of the study show that participants were willing to pay a price premium for biodegradable...

Persistent link: https://www.econbiz.de/10008853643

Determinants of Returns in Rural Tourism

Murova, Olga I.; Hanagriff, Roger D. - In: Journal of Agricultural and Applied Economics 43 (2011) 03

The goal of this study, based on data collected through community surveys and visitorsâ€™ surveys, is to determine and analyze factors impacting returns from rural tourism. Our first model shows that age of event, median family income, and hired labor have a significant impact on the...

Persistent link: https://www.econbiz.de/10009368762

West Virginia Farm Direct Marketing: A County Level Analysis

Brown, Cheryl; Gandee, Jesse E.; D'Souza, Gerard E. - In: Journal of Agricultural and Applied Economics 38 (2006) 03

To understand the factors that influence farm direct marketing, a linear regression model is estimated to test the …

Persistent link: https://www.econbiz.de/10005513873