Protecting the safety of the U.S. food supply is a shared responsibility. Accomplishing that task requires the efforts of multiple government agencies combined with private sector participation. Despite the best efforts of the public–private partnership, the presence of microbial...

This study used aggregated data for fresh vegetables and fresh fruits to analyze how trade flows in the fresh produce industry have changed under trade agreements and to assess the potential implications to nutrition policies in the United States. The first part of the analysis uses a Bai-Perron...

Preferences for pomegranates, including some novel pomegranate varieties, were evaluated using an experimental auction and nonhypothetical preference ranking mechanism. Additional information on the taste and health benefits of the products was provided to mimic the information-gathering process...

This study evaluates the effectiveness of a point of purchase advertising program conducted for two local horticultural brands in Texas. The results based on surveys gathered before and after the program was launched suggest that the campaign size was not sufficient to significantly increase...

This study investigates the potential impacts of food safety outbreaks on domestic shipments, imports, and prices of the produce industry. Three case studies were analyzed to assess these potential impacts: the cantaloupe outbreak of March–April 2008, the spinach outbreak of September...