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AN EMPIRICAL APPLICATION OF LABORATORY EXPERIMENTAL AUCTIONS IN MARKETING RESEARCH
Menkhaus, Dale J.; Borden, George W.; Whipple, Glen D.; … - In: Journal of Agricultural and Resource Economics 17 (1992) 01
alternative retail beef packaging. Results indicate information is very important for the successful introduction and marketing of … styrofoam tray package. Experimental economics procedures, when combined with traditional marketing research techniques, can … provide useful information for marketing decisions and economic analyses. …
Persistent link: https://www.econbiz.de/10005525459
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AN ANALYSIS OF FACTORS ASSOCIATED WITH CONSUMERS' USE OF GROCERY COUPONS
Goodwin, Barry K. - In: Journal of Agricultural and Resource Economics 17 (1992) 01
A conceptual model of grocery coupon usage is developed and maximum likelihood estimates of a Tobit model are used to assess the influence of several economic and demographic variables on consumers'Â’ use of grocery coupons. Specific factors considered include income, age, household size,...
Persistent link: https://www.econbiz.de/10005064469
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A Meta-Analysis of Genetically Modified Food Valuation Studies
Lusk, Jayson L.; Jamal, Mustafa; Kurlander, Lauren; … - In: Journal of Agricultural and Resource Economics 30 (2005) 01
and policy makers to quickly generate valuation measures for use in marketing or cost benefit analysis. …
Persistent link: https://www.econbiz.de/10005525409
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Consumer Willingness to Pay for Genetically Modified Food Labels in a Market with Diverse Information: Evidence from Experimental Auctions
Huffman, Wallace E.; Shogren, Jason F.; Rousu, Matthew C.; … - In: Journal of Agricultural and Resource Economics 28 (2003) 03
With the continuing controversy over genetically modified (GM) foods, some groups advocate mandatory labeling of these products, while other groups oppose labeling. An important issue is how GM labels affect consumers' willingness to pay for these food products in the market. Using a...
Persistent link: https://www.econbiz.de/10005525478
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Estimating Consumer Willingness to Pay for Country-of-Origin Labeling
Loureiro, Maria L.; Umberger, Wendy J. - In: Journal of Agricultural and Resource Economics 28 (2003) 02
Consumer willingness to pay for a mandatory country-of-origin labeling program is assessed. A consumer survey was conducted during 2002 in several grocery stores in Boulder, Denver, and Fort Collins, Colorado. Econometric results indicate that surveyed consumers are willing to pay an average of...
Persistent link: https://www.econbiz.de/10005484238
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CONSUMER RESPONSE TO GENETICALLY MODIFIED FOODS: MARKET SEGMENT ANALYSIS AND IMPLICATIONS FOR PRODUCERS AND POLICY MAKERS
Baker, Gregory A.; Burnham, Thomas A. - In: Journal of Agricultural and Resource Economics 26 (2001) 02
Conjoint analysis is used to elicit consumer preferences for attributes of genetically modified foods. Market segments are identified based on a cluster analysis of respondents' preferences for brand, price, and GMO content. A logit analysis is used to analyze consumer characteristics associated...
Persistent link: https://www.econbiz.de/10005484243
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A Continuum of Consumer Attitudes Toward Genetically Modified Foods in the United States
Ganiere, Pierre; Chern, Wen S.; Hahn, David E. - In: Journal of Agricultural and Resource Economics 31 (2006) 01
A national telephone survey was conducted in the United States in April 2002 to study the consumer acceptance of genetically modified (GM) foods. Attitudes toward GM foods were examined through the use of a multiple correspondence analysis (MCA), analyzing the interrelationships among many...
Persistent link: https://www.econbiz.de/10005484297
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A Methodology for Evaluating How Product Characteristics Impact Choice in Retail Settings with Many Zero Observations: An Application to Restaurant Wine Purchase
Durham, Catherine A.; Pardoe, Iain; Vega-H, Esteban - In: Journal of Agricultural and Resource Economics 29 (2004) 01
An approach is developed to examine the impact of product characteristics on choice using a quantity-dependent hedonic model with retail panel data. Since panel data for individual products from retail settings can include a large number of zero sales, a modification of the zero-inflated Poisson...
Persistent link: https://www.econbiz.de/10005484313
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Beer Snobs Do Exist: Estimation of Beer Demand by Type
Toro-Gonzalez, Daniel; McCluskey, Jill J.; Mittelhammer, Ron - In: Journal of Agricultural and Resource Economics 39 (2014) 2
Although mass-produced beers still represent the vast majority of U.S. beer sales, there has been a significant growth trend in the craft beer segment. This study analyzes the demand for beer as a differentiated product and estimates own-price, cross-price, and income elasticities for beer by...
Persistent link: https://www.econbiz.de/10011199745
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Polarized Preferences in Homegrown Value Auctions
Hurley, Terrance M.; Yue, Chengyan; Anderson, Neil O. - In: Journal of Agricultural and Resource Economics 38 (2013) 2
Homegrown value-auction experiments are useful for exploring preferences for controversial product attributes. These auctions have emphasized estimating the effect of the attribute on the willingness to pay (WTP) for a product. The likelihood that individuals are willing to purchase any products...
Persistent link: https://www.econbiz.de/10011212105