Kleymann, Birgit; Seristö, Hannu - In: Journal of Air Transport Management 7 (2001) 5, pp. 303-310
This article relates the risks and benefits of alliancing to different levels of alliance integration. The trade-off between alliance benefits reaped and risk levels inherent in the tightness of integration into the alliance as well as mechanisms to dampen the potentially detrimental effects of...