Purpose The purpose of this study has been to understand brand India’s potential for financial inclusion in the future. As, digital channels like mobile banking (m-banking) are likely to provide better coverage and more cost-effective services to the unbanked population of India. Conventional...

Cover -- Guest editorial -- New product announcements effect on stock prices in India -- Online retailers connecting to the youth segment through Facebook (A study on the influence of gender and personality type) -- Impact of advertising strategies on the cognitive and behavioral component of...

Cover -- Guest editorial -- Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior -- Factors impacting the adoption of m-banking: understanding brand India's potential for financial inclusion -- Predisposition towards foreign brands and...