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The effect of sonic logo's musical elements on attitude toward the brand
Azizi, Shahriar
;
Karamyar, Aida
;
Eivazinezhad, Salman
- In:
Journal of Asia Pacific business
24
(
2023
)
3
,
pp. 170-180
Persistent link: https://www.econbiz.de/10014320477
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