The research investigates the advertising effectiveness on brand judgment and consumer preferences in Pakistan. Advertising is often seen as an efficient but sometimes ineffective external influence on buyer behavior in making the purchase decision. Marketers are therefore seeking ways to make...

This study examines the role of SMEs for the economic development of Pakistan. A comprehensive international literature study was undertaken. The data were collected from the 100 owners/managers and 200 employees of the SMEs of textile industry by using five point Likert scale through the survey...

The research investigates the performance of Islamic banking in Global economic recession period in Compare with Conventional Banking from the period of September 2008b to December 2009 in Pakistan. Data were collected from four leading Islamic banks and Four Conventional banks from the period...

The study was conducted to see the managerial skills and knowledge of all first line managers working in cellular companies like Mobilink, Telenor and Warid etc. The purpose of this study is to highlight the significance of the requirement of basic and essential managerial skills like...