This research investigates the Global Financial Crisis in South Asia and its impact on SMEs sector in Pakistan by using GE model. The main objectives of this research are to provide detailed overview of Globalization economic crisis and SMEs sector by using the General Equilibrium Model. Data...

The research investigates the advertising effectiveness on brand judgment and consumer preferences in Pakistan. Advertising is often seen as an efficient but sometimes ineffective external influence on buyer behavior in making the purchase decision. Marketers are therefore seeking ways to make...

This research investigates the performance of HBL with compare with MCB in Pakistan.  Data were collected from various secondary sources annual reports, State Bank reports  of HBL and MCB branches operated in Pakistan. The main reason of slow growth Pakistan was the low down of deposit rates...

This research explores the Pak-India Trade reforms and its impact on the economy of Pakistan.  Economic integration is considered as a policy by which trade barriers should fall gradually or disappear fully among members of a trading block. The regional Block trade is gaining importance in the...

This research investigates the Tribal clashes and its impact on Economic development of District Shikarpur. Data were collected from 400 respondents from Shikarpur and their vicinity. A structural questionnaire was developed for the reliability and validity of the data. It was revealed that the...