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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
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How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad; Johnston, Wesley James - In: Journal of strategic marketing 27 (2019) 8, pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
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The influence of customer loyalty on small island economies : an empirical and exploratory study
Ozuem, Wilson; Thomas, Tara; Lancaster, Geoffrey - In: Journal of strategic marketing 24 (2016) 6, pp. 447-469
Persistent link: https://www.econbiz.de/10011571006
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Organisational identification and leader member exchange influences on customer orientation and organisational citizenship behaviours
Farrell, Mark Anthony; Oczkowski, Edward A. - In: Journal of strategic marketing 20 (2012) 4, pp. 365-377
Persistent link: https://www.econbiz.de/10009577752
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Service worker customer orientation, organisation/job fit and perceived organisational support
Farrell, Mark Anthony; Oczkowski, Edward A. - In: Journal of strategic marketing 17 (2009) 2, pp. 149-167
Persistent link: https://www.econbiz.de/10003858943
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Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron; Ngo, Liem Viet; Siahtiri, Vida - In: Journal of strategic marketing 20 (2012) 6, pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
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The dramatic breakdown of the market orientation concept in the pharmaceutical industry : lessons from Vioxx
Jasper, Stephen; Leenders, Mark A. A. M.; O'Shannassy, … - In: Journal of strategic marketing 27 (2019) 3, pp. 227-247
Persistent link: https://www.econbiz.de/10012202455
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An analysis of the Spanish toy sector from dynamic perspective on product strategy
Álvarez, Valle Santos; Merino, Terese García - In: Journal of strategic marketing 16 (2008) 1, pp. 41-53
Persistent link: https://www.econbiz.de/10003739388
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Transition strategies between product space and service time : user assets, search characteristics, and co-production
Cadeaux, Jack - In: Journal of strategic marketing 16 (2008) 1, pp. 75-87
Persistent link: https://www.econbiz.de/10003739400
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The role of resources in achieving target competitive positions
Attia, Samaa Taher; Hooley, Graham - In: Journal of strategic marketing 15 (2007) 2/3, pp. 91-119
Persistent link: https://www.econbiz.de/10003493768