Aghdaie, Mohammad Hasan; Zolfani, Sarfaraz Hashemkhani; … - In: Journal of Business Economics and Management 14 (2013) 1, pp. 213-233
<title>Abstract</title> Market segment evaluation and selection is one of the critical marketing problems of all companies. This paper presents a novel approach which integrates fuzzy analytic hierarchy process (FAHP) and COPRAS<italic>-</italic>G method for market segment evaluation and selection. Fuzzy AHP is used to...