Hermann, Erik - In: Journal of Business Ethics 179 (2021) 1, pp. 43-61
specifically in marketing. The drawback of the substantial opportunities AI systems and applications (will) provide in marketing … challenges of deploying AI in marketing from a multi-stakeholder perspective. By revealing interdependencies and tensions between … marketing. To reconcile some of these tensions and account for the AI-for-social-good perspective, the authors make suggestions …