Despite considerable debate as to what corporate social responsibility (CSR) is, consumer social responsibility (CnSR), as an important force for CSR (Vogel in Calif Manag Rev 47(4):19–45, <CitationRef CitationID="CR103">2005</CitationRef>), is a term that remains largely unexplored and under-theorized. To better conceive the role...</citationref>

This article explores how neutralisation can explain people’s lack of commitment to buying Fair Trade (FT) products, even when they identify FT as an ethical concern. It examines the theoretical tenets of neutralisation theory and critically assesses its applicability to the purchase of...