Micro and small businesses contribute the majority of business activity in the most developed economies. They are typically embedded in local communities and therefore well placed to influence community wellbeing. While there has been considerable theoretical and empirical analysis of corporate...

This study focuses on the managerial issue of should social enterprises (SEs) become more marketing oriented. It adapts the Kohli et al. (J Mark Res 30:467–477, <CitationRef CitationID="CR24">1993</CitationRef>) MARKOR marketing orientation scale to measure the adoption of marketing by SEs. The items capture Vincentian-based values to...</citationref>