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~isPartOf:"Journal of Business Ethics"
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consumer behavior
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corporate social responsibility
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identification
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Journal of Business Ethics
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The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior
Marin, Longinos
;
Ruiz, Salvador
;
Rubio, Alicia
- In:
Journal of Business Ethics
84
(
2009
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10005012718
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