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An appraisal of the use of student subjects in marketing research

Burnett, John J.; Dune, Patrick M. - In: Journal of Business Research 14 (1986) 4, pp. 329-343

Persistent link: https://www.econbiz.de/10005465522

Social responsibility and personal success: Are they incompatible?

Wood, Van R.; Chonko, Lawrence B.; Hunt, Shelby D. - In: Journal of Business Research 14 (1986) 3, pp. 193-212

Persistent link: https://www.econbiz.de/10005477379

Market Orientation and Organizational Performance in Not-for-Profit Hospitals

Wood, Van R.; Bhuian, Shahid; Kiecker, Pamela - In: Journal of Business Research 48 (2000) 3, pp. 213-226

Persistent link: https://www.econbiz.de/10005466319

Evaluating export markets: Experienced exporters' hierarchical cognitive structures

Wood, Van R.; Karriker, Joy H.; Williams, Larry J. - In: Journal of Business Research 63 (2010) 12, pp. 1261-1266

This paper investigates experienced exporters' use of export environmental information in decision making, specifically examining the cognitive structure export managers manifest when contemplating market alternatives in the international arena. The authors develop and test a cognitive structure...

Persistent link: https://www.econbiz.de/10008871502