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Does marketing research suffer from methods myopia?

Davis, Donna F.; Golicic, Susan L.; Boerstler, Courtney N. - In: Journal of Business Research 66 (2013) 9, pp. 1245-1250

The marketing discipline is repeatedly criticized for overreliance on a small set of quantitative methods which has the potential to delimit the scope of inquiries and introduce inherent method bias that undermines the trustworthiness of findings. The purpose of this research is to investigate...

Persistent link: https://www.econbiz.de/10010869839

Social responsibility and personal success: Are they incompatible?

Wood, Van R.; Chonko, Lawrence B.; Hunt, Shelby D. - In: Journal of Business Research 14 (1986) 3, pp. 193-212

Persistent link: https://www.econbiz.de/10005477379

Ethics and Marketing Management:: A Retrospective and Prospective Commentary

Chonko, Lawrence B.; Hunt, Shelby D. - In: Journal of Business Research 50 (2000) 3, pp. 235-244

Persistent link: https://www.econbiz.de/10005477616

Metaphors and competitive advantage: Evaluating the use of metaphors in theories of competitive strategy

Hunt, Shelby D.; Menon, Anil - In: Journal of Business Research 33 (1995) 2, pp. 81-90

Persistent link: https://www.econbiz.de/10005465718

Competition in the third millennium: efficiency or effectiveness?

Hunt, Shelby D.; Duhan, Dale F. - In: Journal of Business Research 55 (2002) 2, pp. 97-102

Persistent link: https://www.econbiz.de/10005466213

Sources of funds and franchisee success

Churchill, Gilbert Jr.; Hunt, Shelby D. - In: Journal of Business Research 1 (1973) 2, pp. 157-164

Persistent link: https://www.econbiz.de/10005473447

Does marketing success lead to market success?

Hunt, Shelby D.; Arnett, Dennis B. - In: Journal of Business Research 59 (2006) 7, pp. 820-828

Persistent link: https://www.econbiz.de/10005473495

Ethics and marketing management: An empirical examination

Chonko, Lawrence B.; Hunt, Shelby D. - In: Journal of Business Research 13 (1985) 4, pp. 339-359

Persistent link: https://www.econbiz.de/10005473949