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The Internet's impact on marketing: Introduction to the JBR special issue on "Marketing on the web--behavioral, strategy and practices and public policy"

Biswas, Abhijit; Krishnan, Ram - In: Journal of Business Research 57 (2004) 7, pp. 681-684

Persistent link: https://www.econbiz.de/10005465902

The moderating role of brand familiarity in reference price perceptions

Biswas, Abhijit - In: Journal of Business Research 25 (1992) 3, pp. 251-262

Persistent link: https://www.econbiz.de/10005466107

The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention

Alford, Bruce L.; Biswas, Abhijit - In: Journal of Business Research 55 (2002) 9, pp. 775-783

Persistent link: https://www.econbiz.de/10005473585

An experimental assessment of effects associated with alternative tensile price claims

Biswas, Abhijit; Burton, Scot - In: Journal of Business Research 29 (1994) 1, pp. 65-73

Persistent link: https://www.econbiz.de/10005473662

Reference pricing studies in marketing: A synthesis of research results

Biswas, Abhijit; Wilson, Elizabeth J.; Licata, Jane W. - In: Journal of Business Research 27 (1993) 3, pp. 239-256

Persistent link: https://www.econbiz.de/10005474342

Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance

Yagci, Mehmet I.; Biswas, Abhijit; Dutta, Sujay - In: Journal of Business Research 62 (2009) 8, pp. 768-774

In this research we distinguish between ads that compare two different brands (Across-Brand Comparison or ABC ads) and those that compare different versions of the same brand (Within-Brand Comparison or WBC ads). Results from an experiment indicate that when comparative ads use attributes that...

Persistent link: https://www.econbiz.de/10004987898