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A conceptual and empirical comparison of three market orientation scales
Matsuno, Ken; Mentzer, John T.; Rentz, Joseph O. - In: Journal of Business Research 58 (2005) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10005465427
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The effect of power sources on compliance in a channel of distribution: A causal model
Hunt, Kenneth A.; Mentzer, John T.; Danes, Jeffrey E. - In: Journal of Business Research 15 (1987) 5, pp. 377-395
Persistent link: https://www.econbiz.de/10005466155
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Marketing's Integration with Other Departments
Kahn, Kenneth B.; Mentzer, John T. - In: Journal of Business Research 42 (1998) 1, pp. 53-62
Persistent link: https://www.econbiz.de/10005473818
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Norms that distinguish between marketing and manufacturing
Kahn, Kenneth B.; Mentzer, John T. - In: Journal of Business Research 30 (1994) 2, pp. 111-118
Persistent link: https://www.econbiz.de/10005474209