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Types of New Product Performance: Evidence from the Consumer Financial Services Sector
Storey, Chris; Easingwood, Christopher J. - In: Journal of Business Research 46 (1999) 2, pp. 193-203
Persistent link: https://www.econbiz.de/10005465839
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Sales-distribution interfunctional climate and relationship effectiveness
Kahn, Kenneth B.; Reizenstein, Richard C.; Rentz, Joseph O. - In: Journal of Business Research 57 (2004) 10, pp. 1085-1091
Persistent link: https://www.econbiz.de/10005466092
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Marketing's Integration with Other Departments
Kahn, Kenneth B.; Mentzer, John T. - In: Journal of Business Research 42 (1998) 1, pp. 53-62
Persistent link: https://www.econbiz.de/10005473818
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Norms that distinguish between marketing and manufacturing
Kahn, Kenneth B.; Mentzer, John T. - In: Journal of Business Research 30 (1994) 2, pp. 111-118
Persistent link: https://www.econbiz.de/10005474209