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Influences of two modes of intergenerational communication on brand equity

Cai, Yuanyuan; Zhao, Guangzhi; He, Jiaxun - In: Journal of Business Research 68 (2015) 3, pp. 553-560

Intergenerational (IG) communication within a family is an important source of brand equity. This study investigates how IG communication influences brand equity through multiple mechanisms. A careful examination of the nature and process of IG communication reveals two distinctive modes of IG...

Persistent link: https://www.econbiz.de/10011193932

Festivalscapes and patrons' emotions, satisfaction, and loyalty

Lee, Yong-Ki; Lee, Choong-Ki; Lee, Seung-Kon; Babin, … - In: Journal of Business Research 61 (2008) 1, pp. 56-64

Persistent link: https://www.econbiz.de/10005477552

On the front lines: Stress, conflict, and the customer service provider

Boles, James S.; Babin, Barry J. - In: Journal of Business Research 37 (1996) 1, pp. 41-50

Persistent link: https://www.econbiz.de/10005477558

Introduction to the special section on retailing research

Babin, Barry J.; Chebat, Jean-Charles - In: Journal of Business Research 58 (2005) 8, pp. 1110-1111

Persistent link: https://www.econbiz.de/10005477619

Buyer reactions to ethical beliefs in the retail environment

Babin, Barry J.; Griffin, Mitch; Boles, James S. - In: Journal of Business Research 57 (2004) 10, pp. 1155-1163

Persistent link: https://www.econbiz.de/10005477620

Negative Emotions in Marketing Research: Affect or Artifact?

Babin, Barry J.; Darden, William R.; Shreveport; Lousiana; … - In: Journal of Business Research 42 (1998) 3, pp. 271-285

Persistent link: https://www.econbiz.de/10005465485

The role of consumer sympathy in product liability suits : An experimental investigation of loose coupling

Darden, William R.; DeConinck, James B.; Babin, Barry J.; … - In: Journal of Business Research 22 (1991) 1, pp. 65-89

Persistent link: https://www.econbiz.de/10005465908

A cross-cultural investigation of the materialism construct: Assessing the Richins and Dawson's materialism scale in Denmark, France and Russia

Griffin, Mitch; Babin, Barry J.; Christensen, Finn - In: Journal of Business Research 57 (2004) 8, pp. 893-900

Persistent link: https://www.econbiz.de/10005473394

Exploring the concept of affective quality: Expanding the concept of retail personality

Darden, William R.; Babin, Barry J. - In: Journal of Business Research 29 (1994) 2, pp. 101-109

Persistent link: https://www.econbiz.de/10005473458

Introduction to the special section on retailing research: The mind and emotion of the 21st century shopper

Babin, Barry J.; Chebat, Jean-Charles; Robicheaux, Robert - In: Journal of Business Research 59 (2006) 12, pp. 1279-1280

Persistent link: https://www.econbiz.de/10005473506