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Market orientation in a multiple stakeholder orientation context: implications for marketing capabilities and assets

Greenley, Gordon E.; Hooley, Graham J.; Rudd, John M. - In: Journal of Business Research 58 (2005) 11, pp. 1483-1494

Persistent link: https://www.econbiz.de/10005466200

Strategic planning and performance: Extending the debate

Rudd, John M.; Greenley, Gordon E.; Beatson, Amanda T.; … - In: Journal of Business Research 61 (2008) 2, pp. 99-108

Persistent link: https://www.econbiz.de/10005473950

Control of electronic channel affiliates: An exploratory study and research propositions

Gilliland, David I.; Rudd, John M. - In: Journal of Business Research 66 (2013) 12, pp. 2650-2656

Electronic channel affiliates are important online intermediaries between customers and host retailers. However, no work has studied how online retailers control online intermediaries. By conducting an exploratory content analysis of 85 online contracts between online retailers and their online...

Persistent link: https://www.econbiz.de/10010869772

Consumers' Emotional Responses to Service Environments

Foxall, Gordon R.; Greenley, Gordon E. - In: Journal of Business Research 46 (1999) 2, pp. 149-158

Persistent link: https://www.econbiz.de/10005473689

The performance impact of marketing resources

Hooley, Graham J.; Greenley, Gordon E.; Cadogan, John W.; … - In: Journal of Business Research 58 (2005) 1, pp. 18-27

Persistent link: https://www.econbiz.de/10005473914

An Investigation of Modulator Effects on Alignment Skill

Greenley, Gordon E.; Oktemgil, Mehmet - In: Journal of Business Research 39 (1997) 2, pp. 93-105

Persistent link: https://www.econbiz.de/10005473978

Consumer and nonconsumer stakeholder orientation in U.K. companies

Greenley, Gordon E.; Foxall, Gordon R. - In: Journal of Business Research 35 (1996) 2, pp. 105-116

Persistent link: https://www.econbiz.de/10005474200

Comparing methods to separate treatment from self-selection effects in an online banking setting

Gensler, Sonja; Leeflang, Peter; Skiera, Bernd - In: Journal of Business Research 66 (2013) 9, pp. 1272-1278

The literature discusses several methods to control for self-selection effects but provides little guidance on which method to use in a setting with a limited number of variables. The authors theoretically compare and empirically assess the performance of different matching methods and...

Persistent link: https://www.econbiz.de/10010869730