This research examines the role of post-purchase recovery initiatives in offsetting the negative effect of a dissatisfactory product experience. Experiment 1 explores the effect of counterfactual thinking, a mental simulation process of reflecting upon past events and generating alternative...

Using mature computing technologies, firms are able to obtain consumer network data more easily now than ever before. Although marketers are interested in social networks for WOM marketing, they previously ignored the importance of understanding network structures (Van den Bulte & Wuyts, 2007)....

Food well-being (FWB) is defined as “a positive psychological, physical, emotional, and social relationship with food at both the individual and societal levels” (Block et al., 2011, p. 6). This article seeks to advance our understanding of FWB along two dimensions. First, we discuss how...