This article explores the potential of a theoretical framework, based on social cognitive theory (SCT), to inspire future research into sustainable consumption. The SCT framework provides a dynamic perspective on sustainable consumption through exploring the interactive nature of personal,...

The idea of sustainable consumption is one that receives a great deal of attention. Everyone from the scientific research community, to Green Peace, to Nobel Laureate Al Gore has argued convincingly and forcefully that our current level of consumption of natural resources is unsustainable. Our...