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Export promotion programs of Malaysian firms: an international marketing perspective

Ahmed, Zafar U.; Mohamed, Osman; Johnson, James P.; … - In: Journal of Business Research 55 (2002) 10, pp. 831-843

Persistent link: https://www.econbiz.de/10005462427

The neglect of intracountry cultural variation in international management research

Lenartowicz, Tomasz; Johnson, James P.; White, Carolyn T. - In: Journal of Business Research 56 (2003) 12, pp. 999-1008

Persistent link: https://www.econbiz.de/10005465830

International risk perceptions and mode of entry: a case study of Malaysian multinational firms

Ahmed, Zafar U.; Mohamad, Osman; Tan, Brian; Johnson, … - In: Journal of Business Research 55 (2002) 10, pp. 805-813

Persistent link: https://www.econbiz.de/10005473769

Consumer brand relationships research: A bibliometric citation meta-analysis

Fetscherin, Marc; Heinrich, Daniel - In: Journal of Business Research 68 (2015) 2, pp. 380-390

This study examines how scholarly research on consumer brand relationships has evolved over the last decades by conducting a bibliometric citation meta-analysis. The bibliography was compiled using the ISI Web of Science database. The literature review includes 392 papers by 685 authors in 101...

Persistent link: https://www.econbiz.de/10011117162