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Journal of Business Research
Industrial marketing management : the international journal for industrial and high-tech firms
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Uncovering multiple champion roles in implementing new-technology ventures
Gupta, Samir
;
Cadeaux, Jack
;
Dubelaar, Chris
- In:
Journal of Business Research
59
(
2006
)
5
,
pp. 549-563
Persistent link: https://www.econbiz.de/10005473670
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