Shiu, Edward; Walsh, Gianfranco; Hassan, Louise M.; … - In: Journal of Business Research 68 (2015) 3, pp. 534-541
Research to date has not systematically examined the role and relative impact of individual-level cultural orientations. The literature offers no dominant approach as to the nature (direct, moderating or both) of individual-level cultural orientations. Thus, examination and comparison of the...