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Introduction to the special issue on marketing communications and consumer behavior (selected papers from the 2001 La Londe seminar)
Derbaix, Christian
;
Kahle, Lynn R.
;
Merunka, Dwight
; …
- In:
Journal of Business Research
57
(
2004
)
6
,
pp. 633-634
Persistent link: https://www.econbiz.de/10005465956
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