Development of alternative fuels and engines in the automotive sector is a requirement for building a sustainable energy policy. However, private consumers' acceptance of technological alternatives to internal combustion engines is still minimal. This study has two objectives. Based on...

Multinational companies that decide to relocate subsidiaries often appear socially irresponsible. Consumer boycotts are a common response to this type of action, especially in the subsidiary's homeland; however, the factors that motivate individual boycott decisions remain largely unexplored....

Marketers who launch innovative products need to identify consumers who are willing to learn about, buy, and use these innovations. To optimize marketing campaigns, practitioners need to know the characteristics of this key segment in the diffusion process. Previous research, however, provides...