Customer loyalty programs constitute an important customer relationship management tool, adopted by multiple industries. This study investigates how customers perceive benefits from a loyalty program that enhance their loyalty to that program directly, as well as to the company indirectly...

Advancements in internet technology are enabling Indian entrepreneurs to engage in entrepreneurial activities and innovations using new business models to achieve scale and scope as they begin to compete in a global marketplace. An understanding of how these Indian entrepreneurs are successfully...

This article is a theory-building exploratory study conducted to investigate how female shoppers make meaning in a branded-retail store shopping experience. This study extends research on retail consumers' decision-making and the retail shopping experience using hermeneutic phenomenology. The...