Raajpoot, Nusser A.; Sharma, Arun; Chebat, Jean-Charles - In: Journal of Business Research 61 (2008) 8, pp. 825-833
Substantial research in marketing has examined the impact of store atmospherics on retail store patronage [Baker Julie. Parasuraman A. Grewal Dhruv. Voss Glenn B. The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions. Journal of Marketing. 2002; 66...