Monti, Marco; Pelligra, Vittorio; Martignon, Laura; … - In: Journal of Business Research 67 (2014) 8, pp. 1749-1757
This paper investigates factors that influence trust and advice taking among retail investors when consulting with financial advisors and making real-world portfolio decisions. The data reveal that non-expert retail investors trust their advisors a lot. Trust formation appears to be well...