This article conceptualizes and presents a research agenda for the emerging area of transformative service research, which lies at the intersection of service research and transformative consumer research and focuses on well-being outcomes related to service and services. A conceptual framework...

Corporate practices often affect poor communities in subsistence markets yet these consumers are not always consulted as legitimate stakeholders. Both subsistence communities and firms can benefit from more inclusive and democratic corporate engagement with stakeholders. Toward this end, a...

This article explores the intimate relationships between pet owners and their animal companions from the extended-self and sacred consumption perspectives using a unique method that Morris Holbrook inspires. The article opens with a brief introduction that includes a summary of the relevant...

Consistent with the goals of the special issue of Journal of Business Research, this paper examines the 1986 pastoral letter of the U.S. Catholic bishops titled, Economic Justice for All, and its impact on marketing practice for the last 25years. The brief literature review places this text...

Marketing as exchange has been the sine qua non of the field for over thirty years. While buyer-seller dyads dominate traditional conversations, other forms of transactions are included as long as value transfer occurs. The most logical extension is Stakeholder Theory, an approach with the same...

Marketing morality as oxymoron or good business practice is the primary focus of this research and is a topic deserving of attention by the field. Much theory on morality involves issues like salesperson behavior that fails to examine the impact on important goals. For instance, ethicists...