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Relationship marketing orientation: scale development and cross-cultural validation
Sin, Leo Y. M.; Tse, Alan C. B.; Yau, Oliver H. M.; … - In: Journal of Business Research 58 (2005) 2, pp. 185-194
Persistent link: https://www.econbiz.de/10005477726
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Market orientation and business performance in a Chinese business environment
Tse, Alan C. B.; Sin, Leo Y. M.; Yau, Oliver H. M.; … - In: Journal of Business Research 56 (2003) 3, pp. 227-239
Persistent link: https://www.econbiz.de/10005474223