Previous research identifies two types of advertising comprehension—objective comprehension and subjective comprehension—with the former message-based and the latter receiver-based. This study examines the effects of body-copy type size on readers' subjective and objective comprehension of...

The manuscript reports on an integrative assessment of exporting research published in 821 academic articles during the period 1960-2007. Such an undertaking is deemed necessary due to the voluminous, multifarious, and fragmented nature of knowledge in this crucial field of international...