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Journal of Business Research
Journal of marketing theory and practice
4
The journal of applied business research
4
Advances in educational marketing, administration, and leadership (AEMAL) book series
2
International journal of electronic marketing and retailing : IJEMR
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Journal of marketing theory and practice : JMTP
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Advances in Logistics, operations, and management science (ALOMS) book series
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Asian journal of management cases
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Brand research : [an outcome of the second International Conference on Brand Management]
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Branding and sustainable competitive advantage : building virtual presence
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Business and society review : journal of the W. Michael Hoffman Center for Business Ethics at Bentley University
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Contemporary issues in social media marketing
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International Journal of Asian Business and Information Management (IJABIM)
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International journal of consumer studies
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International journal of management practice : IJMP
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of food products marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of macromarketing
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Journal of targeting, measurement and analysis for marketing
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Macmillan advanced research series
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Marketing letters : a journal of research in marketing
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Assessment of marketing educators : Institutional evaluation versus idealized work-styles
Robicheaux, Robert A.
;
Boya, Unal O.
- In:
Journal of Business Research
19
(
1989
)
4
,
pp. 277-282
Persistent link: https://www.econbiz.de/10005465491
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