Purpose: Innovation is an essential process for growth and well-being of organisations and society in general but is difficult to manage successfully. Through a better understanding of the innovation mindsets as established strategists use them in practice, this paper aims to improve firms’...

Purpose – The paper complements other published material on strategy tools by presenting a picture of how practicing managers use tools and concepts in strategy activity. Design/methodology/approach – The paper draws on interviews with a diverse set of managers. The interviews explored how...