Showing 1 - 4 of 4
Purpose – The authors review recent developments in online marketing strategy that demonstrate the growing power of online communities in building brand reputations and customer relationships. Design/methodologies/approach – This work draws upon the results of an ongoing research project...
Persistent link: https://www.econbiz.de/10014845228
Purpose – The purpose of this paper is to review recent developments in online marketing strategy which demonstrate the growing power of online communities in building brand reputations and customer relationships. Design/methodology/approach – The work draws upon the results of an ongoing...
Persistent link: https://www.econbiz.de/10014845250
Purpose – The “digital divide” between the “haves” and the “have nots” in the developed world is now less about access to the web than it is about understanding how to actively participate in the networked society. The paper shows how people with the skills, time and confidence to...
Persistent link: https://www.econbiz.de/10014845319
Purpose – The ubiquity of the social web has forced online recruitment to change dramatically. This paper introduces the first e-recruitment network business model, the Private Talent Network© to support the practice of online talent resourcing. Design/methodology/approach – Grounded theory...
Persistent link: https://www.econbiz.de/10014847324