Purpose – The authors review recent developments in online marketing strategy that demonstrate the growing power of online communities in building brand reputations and customer relationships. Design/methodologies/approach – This work draws upon the results of an ongoing research project...

Purpose – The purpose of this paper is to review recent developments in online marketing strategy which demonstrate the growing power of online communities in building brand reputations and customer relationships. Design/methodology/approach – The work draws upon the results of an ongoing...

Purpose – The “digital divide” between the “haves” and the “have nots” in the developed world is now less about access to the web than it is about understanding how to actively participate in the networked society. The paper shows how people with the skills, time and confidence to...

Purpose – The ubiquity of the social web has forced online recruitment to change dramatically. This paper introduces the first e-recruitment network business model, the Private Talent Network© to support the practice of online talent resourcing. Design/methodology/approach – Grounded theory...