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Purpose Despite the fact that business model innovation (BMI) has attracted intense attention from scholars and practitioners alike, practicable knowledge on the organizational implementation of BMI efforts in large multinational corporations is rather rare. This paper aims to investigate how...
Persistent link: https://www.econbiz.de/10014847299
Purpose – This article discusses the common factors and hindrances of service innovation. Our purpose is to add a managerial perspective on service innovation. Design/methodology/approach – Multiple case studies on international firms that create competitive advantage through service...
Persistent link: https://www.econbiz.de/10014845310