Showing 1 - 2 of 2
Purpose – The purpose of this paper is to outline the major sources of risk to a company's reputation that a board of directors should take responsibility for monitoring. Design/methodology/approach – The paper looks at numerous corporate scandals around the world in the last decade which...
Persistent link: https://www.econbiz.de/10014845059
Purpose – Now more than ever, businesses need to understand what the media is saying about them. The authors describe three types of media analysis: salience and sentiment analysis; theme and contradiction analysis; and problem and solution analysis, the first two of which are routinely...
Persistent link: https://www.econbiz.de/10014845293