Purpose – This article addresses the widespread failure of organizations to turn strategy talk into action. It suggests that underlying this failure is the creation of strategy “ducks” – a term borrowed from the world of architecture for buildings intentionally built as symbols. The...

Purpose – The ability to see new possibilities is fundamental to creating innovative designs – but what do we know about state-of-the-art possibility thinking? The purpose of this paper is to look at this topic, which the strategy field has largely ignored in favor of analytics, by examining...

Purpose – As design becomes more important for business, designers and business people need to work together more. However, they tend to find the relationship difficult, challenging and less productive than either side would wish. The purpose of this paper is to help both designers and...