Most attributes in transportation studies, such as the travel time and the travel cost of a travel mode or road alternative, have a clear rank order in their attribute levels. Therefore one option in a choice set of an experimental design can dominate the other alternatives in the set. This...

In a discrete choice experiment, each respondent chooses the best product or service sequentially from many groups or choice sets of alternative goods. The alternatives are described by levels of a set of predefined attributes and are also referred to as profiles. Respondents often find it...