This paper addresses the issue of ordering effects in choice experiments, and in particular how learning processes potentially affect respondents' stated preferences in a sequence of choice sets. In a case study concerning food quality attributes of chicken breast filets, we find evidence of...

The cost attribute is of particular importance in discrete choice experiments, and this study is the first to explore the effect of a cost attribute on both forced and unforced choices. Patients' preferences for organisational characteristics in general practice in Denmark are elicited, and the...